Digital Marketing Growth Stats To Keep An Eye On For 2020

We specialise in all things online. It comes hand-in-hand with being a top Digital Marketing Company in Chennai. Being experts in the digital realm, we know that marketing trends come and go like a revolving door. The land of digital marketing is tumultuous because the rules keep changing. Sometimes it is a modification in the algorithm and other times it is technological advancement that turns the world of online marketing on its head. It makes keeping up with digital trends an almost impossible task.

The keywords being “almost.” Fortunately, as one of the top agencies in Chennai, we track digital marketing growth stats. Using these statistics, any business can take the guesswork out of their strategic planning and formulate a plan for 2020 that actually works. So, without further ado, here are some online marketing facts.

Mobile Advertising Will Continue To Grow

The one trend for 2020 that every Digital Marketing Agency agrees upon is mobile advertisement. In the coming years, it will continue to grow. In 2017, companies spent about 19.2% of their ad budget on mobile marketing. In 2020, it will reach 30.5%. 

In hard cash terms, the expenditure on ads on mobiles is predicted to touch the USD 187 Billion mark in the next year. To give a frame of reference:

• The spend on desktop marketing is around USD 88Billion.

• The spend on television marketing is about USD 192 Billion.

Any business who wants to tap into a great digital marketing strategy needs to allocate funds for advertisement on mobiles and smartphones.

Video Content Will Reach An All-Time High

The most apparent trend to any Digital Marketing Company in Chennai is the consumption of video content. More and more internet users are spending their time watching videos on portable devices than TVs. By 2020, the average time spent consuming videos by a user will touch 84 minutes. These stats forecast that the spend on mobile adverts will overtake the TV soon enough.

Although users are spending more time viewing videos, they are consuming short-form content more. For a business, it signifies that brief, engaging videos are the best bet to catch a viewer’s attention. 

Social Media Plays A Huge Part In eCommerce Traffic

Besides watching videos, another thing users do a lot online is shopping. Most of the referral traffic eCommerce platforms see, comes from social media sites. Of the many networking websites and apps, Facebook holds the top rank. The site is responsible for more than 80% of traffic to online-selling sites!

A Piece Of Advice From A Digital Marketing Agency

Our experience with the digital world funnels down to one advice. Any business strategising for the new year should use these digital marketing growth stats. Base your marketing plan on these concrete facts, and you’ll have a financially positive year.